Hello, I’m Nicole.

Welcome to a curation of my growth journey. I am passionate about marketing, design, and user experience.

Currently, @ Waseda studying 日本語.
Recently, @ Twitter as a data analyst.

I specialise in marketing analytics, sales enablement and training for my stakeholders.

 
 

Latest works

 

Increasing 'YouTube Shorts’ Views

For a Japanese start-up.
内容は日本語です。

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Tokyo Bound

In the midst of growing.

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Previous works

markon

Created an e-magazine catered for undergraduates to understand how to navigate around College and the different facets of Marketing.

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E-commerce A/B testing

Testing and designing a new check-out flow to increase conversion rate.

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New Market Launch

Aspects to consider when designing and planning for a market entry.

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Razer Bank

[National Top 20] First-ever Hackathon, first attempt at Figma and dark mode.

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Twitter Ad Guide

A guide for ad optimisation created with the design thinking process.

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SATS x Design Thinking

First design thinking project to improve the boarding process.

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Shopee’s notifications redesign

Explored ways to declutter Shopee’s notification centre.

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AirFrov x Digital Marketing

For a school project, planned a one-year social media strategy for AirFrov.

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