AirFrov x Digital Marketing

Summary

This was part of a Digital Marketing course at Singapore Management University. AirFrov was a company selected by the team. As of today, the company no longer exists. They previously functioned as a peer-to-peer marketplace for overseas products.

project duration

16 weeks (Aug - Oct 2019)

In conclusion,

As stated in the conclusion, “a trial should be run before allocating more budget“.

Doing such trials, or running such A/B tests is familiar to me since my design stint with Circles.Life along with my day-to-day work at Twitter as an Optimization Specialist.

Happy to share and collaborate more on what can be tested next!